Social Media Image Sizes Cheat Sheet – Complete Guide

Instagram offers multiple content formats, each with specific size requirements:

• Profile picture: 320 × 320 pixels (displays as 110 × 110)
• Square post: 1080 × 1080 pixels (1:1 ratio)
• Portrait post: 1080 × 1350 pixels (4:5 ratio)
• Landscape post: 1080 × 566 pixels (1.91:1 ratio)
• Story: 1080 × 1920 pixels (9:16 ratio)
• Reel cover: 1080 × 1920 pixels (9:16 ratio)
• Carousel: 1080 × 1080 pixels (1:1) or 1080 × 1350 pixels (4:5)

Instagram automatically resizes images, but uploading at the recommended dimensions ensures optimal quality. For Stories and Reels, keep important content in the center to avoid UI elements.

Facebook supports various image formats for profiles, pages, and posts:

• Profile picture: 196 × 196 pixels (displays as 170 × 170 on desktop, 128 × 128 on mobile)
• Cover photo: 851 × 315 pixels (displays as 820 × 312 on desktop)
• Feed post (single image): 1200 × 630 pixels (1.91:1 ratio)
• Stories: 1080 × 1920 pixels (9:16 ratio)
• Event cover: 1920 × 1080 pixels (16:9 ratio)
• Group cover: 1640 × 859 pixels

Facebook feed posts work best at 1200 × 630 pixels. This size ensures your images display clearly in both desktop and mobile feeds without being cropped.

TikTok is primarily a video platform, but image dimensions matter for profile and video covers:

• Profile picture: 200 × 200 pixels (displays as circular)
• Video cover/thumbnail: 1080 × 1920 pixels (9:16 ratio)
• Stories: 1080 × 1920 pixels (9:16 ratio)

TikTok videos are displayed vertically, so all cover images should follow the 9:16 aspect ratio. Keep important content centered, as the top and bottom areas may be covered by UI elements.

YouTube requires specific image sizes for channel branding and video thumbnails:

• Channel banner/art: 2560 × 1440 pixels (16:9 ratio) - Safe area: 1546 × 423 pixels
• Channel profile picture: 800 × 800 pixels (displays as circular)
• Video thumbnail: 1280 × 720 pixels (16:9 ratio)
• Video end screen: 1280 × 720 pixels (16:9 ratio)

YouTube channel banners are displayed differently across devices. Keep all important text and logos within the safe area (1546 × 423 pixels) to ensure visibility on all screens. Video thumbnails should be eye-catching and clearly represent your content.

LinkedIn has different image requirements for personal profiles, company pages, and content posts:

• Personal profile picture: 400 × 400 pixels (displays as circular)
• Personal cover photo: 1584 × 396 pixels (4:1 ratio)
• Company logo: 300 × 300 pixels
• Company cover image: 1192 × 220 pixels
• Feed post (single image): 1200 × 1200 pixels (1:1) or 1200 × 627 pixels (1.91:1)
• Link preview: 1200 × 627 pixels (1.91:1 ratio)
• Document/carousel slide: 1080 × 1080 pixels (1:1 ratio)

LinkedIn feed posts perform best with square (1:1) or landscape (1.91:1) images. For company pages, ensure logos are clear and cover images don't include important information in areas that may be covered by profile pictures.

• Always upload images at the highest recommended resolution for each platform
• Use JPEG format for photos to balance quality and file size
• Keep file sizes reasonable (under 30MB) for faster uploads
• Maintain consistent aspect ratios across your feed for a cohesive look
• Test how images appear on both mobile and desktop devices
• Keep important content (text, logos) within safe zones to avoid cropping
• Use high-contrast images for better visibility on small screens